We’ve all heard of B2B (Business to Business) or B2C (Business to Customer) marketing. However, have you hear of C2B or Customer to Business? Customers are definitely taking the initiative to contact businesses when they have questions or problems and they’re doing so via social media for the quickest response. I’ve done so myself and noticed that even big name brands respond faster on Twitter than they will via email. While you should always be respectful, even if you have a problem with a company, you can definitely look to social media to help remedy many issues that may take longer on the phone or via email.

Now that social media has definitely changed the way in which many customers communicate with businesses, how are you making sure that your business or brand is on top of responding to those who might present questions to you via social media? At Virtual Work Team, if we are having a problem with email, etc., we have used our social media channels to let our clients and social connections know what’s going on. If you don’t think that this is effective, just check out the Twitter page of a big brand who may have had a problem recently. No doubt, they mentioned what they’re doing about it in a Tweet. Of course Twitter isn’t your only recourse, there’s Facebook and other outlets, but Twitter seems to be the fastest and easiest way to say, here’s what’s happening and here’s what we’re doing about it. So are you using social media to connect with customers, and/or build your business or brand? If not, you’ll want to attend our free webinar this month (you can register here), as I’ll be sharing some great tips on how we’ve used social media to connect with current and new clients. See you there!

This is Shilonda Downing, signing off for Virtual Work Team LLC!