How Often Should You Market Your Business or Brand?


We recently posted an article about growing your business as a Solopreneur and one of our Newsletter subscribers asked if I felt she should continue marketing once she reached her client limit. Meaning, she could only handle so many clients as a solopreneur, so why continue to market her business, if she’d already reached her limit. She said she didn’t have the skills to manage a team and didn’t want to spend time developing such. She also said she’s happy and content. Wondering whether you should continue marketing as a solopreneur is a great question. The short answer is: “YES!” Always market! Marketing equals “SUCCESS!”


At Virtual Work Team LLC our goal is to staff up and grow as a business, so we’re always looking for new “Ideal Clients“; always marketing our services. However, if you feel you’re satisfied or reached your maximum capacity, do not stop marketing! No one can predict the future and you never know when your client load my change, for various reasons. A client could be met with a circumstance that prevents them from moving forward in their business and/or continue working with you. You could elect to drop a client. However, if you’re always marketing, you won’t have to worry about either.

You can always start a waiting list for clients who are able to hold out a bit, until perhaps you have more free time. You also can recommend potential clients to others. Also think about your future. As humans, we’re always growing and changing. What you enjoying doing today might change down the road. However, if you’ve marketed your brand regularly and positioned yourself as a “Thought Leader” in your field, if you change gears, you’re guaranteed to have a following. So don’t stop marketing, it’s one of the keys to success.

This is Shilonda Downing, signing off for Virtual Work Team LLC!

1 thought on “How Often Should You Market Your Business or Brand?

  1. I am very happy that you touched on this, because I have often wondered myself the same thing. What if my business reached its max. Thankfully I have made wonderful friends that I would feel confident in referring work to if needed, and I have in the past. But i also like the idea of a waiting list for potential clients. You are right when you state that you never know what tomorrow will bring.

    Thank you for sharing your insight! As always it comes at just the right time.


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