If you’re a writer, blogger or publish a magazine you’ve no doubt heard of, or use an editorial calendar. However, there are many who may not know what an editorial calendar is and how useful it can be to streamlining your weekly business routine. So what is an editorial calendar? Well it’s basically an outline of the various subject matters or themes you’ll present to the world with your platform: article, blog or magazine.  You must take the time to fill up your calendar with subjects that will be of benefit to your audience. Some may feel an editorial calendar is not worth the work that goes into creating it.  However, the phrase “If you fail to plan; you’re planning to fail” comes to mind.